Taylor Swift seems to have riled up Yeezy fans by dropping her new album, Reputation on the 10th aniversery of Kanye’s mother, Donda West’s death. West fans responded to this by trying to hit out at his nemesis by attempting to usurp her in the charts and put down her tracks, by playing West’s Hey Mama over 70,000 times on Spotify.
The day was declared Hey Mama day by fans who set up a FB page and an event in a bid to encourage his fans to stream the 2005 hit Hey Mama as a sign of respect.
According to The Ringer, the total streams of Hey Mama on Spotify increased by 70,000, from 23.6 mil. to 24.3 mil, over the course of 24 hours on Hey Mama day. Despite the hard effort of his fans, Hey Mama failed to chart on the streaming service, most likely because Spotify doesn’t count multiple repeats but only unique plays when it comes to charting.
A spokesperson for Swift denied any correlation between the release of the album and Donda’s death, “It is standard practice that releases come out on Fridays and we locked in this release date based on other Universal Music Group releases,” they told The Ringer. “There is no correlation.”
The reason his fans got so riled up about this obvious coincidence, is because of a long feud that Swift and Kanye have been embroiled in, over a lyric in Kanye’s song “Famous”. West claimed that he asked Swift for permission to run the line “I made that bitch famous” referring to her, but Swift denied the claim. She was branded a snake after Kim Kardashian claimed to have a recording of Swift giving Kanye the OK, despite her never presenting the recording.